Your marketing strategy, on the other hand, needs a makeover. Content marketing is not a new idea. In 1895, John Deere published the first issue of The Furrow, a magazine offering business tips, updates on agriculture, and details about new farming techniques and advancements. The best part: it was free…

Not too long ago, search engine optimization looked vastly different. Instead of typing a question into a search engine, prospective customers would pick up a phone book. A favorite trick among business owners was to name their business starting with the letter “A.” A-Driving School. AAA Plumbers. Aaron’s Drum Supply…

“Just grab it from my website.” This is the most common response I get when asking a client for a file of their existing logo. Chasing down the correct digital file type is just part of the job, right? I get it; as graphic designers and web designers, it’s our…

I get it. Social media takes time…sometimes far too much time. That last reel you created? Two hours. Drafting that carousel post? Another hour, gone. It may feel like it’s time to ditch the platforms altogether. Yet, 78% of consumers say they are willing to buy from a company after…

When it comes to websites, your customer’s attention span is about as long as it takes to read this introduction. Eight seconds. You have approximately that long to get — and keep — your user’s attention. How do you accomplish this? Believe it or not, there is one attention-grabbing technique…

Ah, taxes. The necessary evil we navigate at the start of each new year. As a small business, taxes present a particularly difficult challenge. Depending on how you classify your business (LLC, partnership, sole proprietor) you may pay your taxes monthly, quarterly, or annually. Regardless, there are ways to make…

Last November, more than 4.5 million people voluntarily left their jobs. This Big Quit (or Great Resignation, as the media has dubbed it) is the largest in at least two decades. Where are all the people going? Many are leveraging this moment to get similar jobs at a higher salary…

So, it’s finally time to build that awesome, show-stopping, business-generating website, right? Whether you just started a new business or simply need to bring yours into the 2020s, getting your business online is KEY! And a new website design is the perfect place to start. …

Web designers live in a unique project-based world. Instead of just daily tasks, work also revolves around larger projects and long-term deadlines. And whether you use scrum, agile, waterfall, or another methodology, staying on top of your productivity is essential. As a web designer — and small business owner —…