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When it comes to website design, things are always changing. Or maybe it’s more appropriate to say things are always advancing. 2021 is no exception. If 2020 taught us anything, it is that the World Wide Web is more valuable than ever in keeping us connected to our work, our world, and one another. To keep up with the changing world around us, web designers find new ways to express this change in the digital world. …

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When it comes to building your website, the options can be overwhelming. Do I build my website on WordPress vs Squarespace? What about Wix? And Shopify? How do they compare and which one is right for my site? These are all great questions that I get asked by clients all the time! In this article, I explain the difference between the four most popular website builders. Read on to find out which one is right for you.

What Does Each Website Builder Offer?

Before we discover which platform is right for your website, let’s take a look at the key differences between each platform.

WordPress

WordPress launched…

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Building a website is a collaborative experience. It requires a partnership between the client or business and the developer — or in some cases, multiple developers: front end and backend developers.

Websites are composed of both the client-side and the server-side. The client-side is the elements that you see when you interact with a website. The backend or server-side includes all of the functionality and data that make the website work. While some web developers have experience and can perform both front end and backend development, the two roles are unique and require different skills.

When it comes to building…

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It was in a conversation with a client that I first realized how overwhelmed people are by SEO. When I asked if she was using on-page and off-page SEO, she groaned.

“I know SEO is important,” she said, “But I just don’t have time for that. I’m busy enough trying to focus on blogging and social media.”

What my client didn’t realize is that blogging and social media both impact search engine optimization. In fact, “SEO” is not an obscure task that requires the expertise of a third-party agency. …

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There are currently over 1.7 billion websites on the internet. Yep, you read that correctly! 1.7 billion. But don’t worry, If that statistic sounds daunting, only about 15% of those sites are active. While the competition may seem fierce, the truth is, these numbers are just that: numbers.

Today, we’re going to focus on the one website that matters most: yours.

If you’re experiencing a lag in website traffic, you are not alone. As of 2019, at least 91% of content on the internet wasn’t getting any traffic from Google. …

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In your school days, you might have learned about the basics of color, including the understanding of a color wheel that plays an essential role when you need to create a ravishing color scheme. It was all about the color harmony at that time. Still, as you grew older and chose the “Graphic Designing” profession as a chief source of your income, it certainly makes you want to take a deep dive into color psychology — the way the human mind perceives color.

Know that good design cannot come to life if the illustration is using both red and orange…

Building a website that performs and converts is no small task. As a business, your website is your top-performing sales rep and it needs to look the part. Before you dive into a project with a web designer, however, it pays to first have a few details squared away.

Every web designer has a unique approach to their work — and like graphic designers — a recognizable style in how they design. Not only that, hiring a web designer with limited experience may not pay off in the long run if the user experience and user interface of your website…

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I was perusing one of my Facebook groups the other day when I came across an interesting poll. The post was written by a gentleman who was about to launch his first business and wanted to know how to focus his content marketing strategies.

Should he use:

a) social media

b) website and blogging

c) paid ads on social

or

d) creating free content to share.

My response: Yes! All of the above!

Content marketing is more than just a single element of your business marketing strategy. It is, rather, a holistic approach to sharing your brand, growing your audience…

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We previously unpacked what SEO, or Search Engine Optimization, means and how to get started implementing it in your business.

But is SEO really that important? In short, the answer is YES! In fact, without a good strategy for optimizing your website, social media, and blogs, you could be missing out on valuable business growth.

Generating new leads from the internet requires more than just a great website — you also need an SEO strategy to drive traffic to your business. …

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There are many reasons to seek the help of a graphic designer for your business. Professional designers can create everything from business cards to sales collateral, and even social media graphics, helping keep your business on brand and attractive to customers.

When it comes time to hire a graphic designer, however, finding the right fit makes a world of difference! Every designer has their own unique style, process, and area of expertise — which is why we recommend approaching your potential new hire with these five questions.

1. Can you provide a portfolio of your work?

A graphic designer’s style and experience should be one of the first things…

Hanna Landis

Web Designer, Developer, SEO Guru. Founder and lead designer at Hanna Landis Designs.

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